Guild Esports co-owned by the renowned David Beckham, has taken a significant leap in the world of competitive racing. They have unveiled a cutting-edge sim racing facility at their London headquarters. This initiative marks a new chapter in nurturing the future stars of racing, both in the virtual and real-world arenas.

Located in the vibrant area of Shoreditch, the Sky Guild Gaming Centre, operational since 2022, is more than just a training ground. It’s a beacon of hope and opportunity. The center boasts six advanced sim racing rigs, catering not only to Guild’s competitive team and academy drivers but also to the broader community. This move addresses the often-criticized high entry barriers in esports, especially in sim racing.

Guild Esports is dedicated to creating a more inclusive and diverse environment. They understand that talent can come from any background. To this end, they offer a membership program at £59.99 ($73) per month, granting access to their top-notch facilities. This program includes two sessions per month and provides crucial telemetric data to help participants hone their skills.

After successfully raising £600,000 ($734,000) for the venture, Guild Esports’ entry into simulation racing in 2023 has already produced encouraging results. Along with teammates Ryan Ward and Brandon Abraham, Remy Gilbert has established himself in the FIA-sponsored British Formula 4 Esports Championship, finishing in the top five.

This venture coincides with the rising popularity of sim racing, further fueled by the success of the “Gran Turismo” movie, which chronicles the journey of Jann Mardenborough from a sim racer to a professional track driver.

Under the leadership of Jasmine Skee, the UK’s only female CEO of a publicly listed esports organization, Guild Esports is not just about competition; it’s about changing the landscape. The launch of this sim racing facility is a testament to their commitment to diversity and inclusivity in esports. It’s a significant step in lowering the financial barriers that often hinder talented individuals from entering the world of sim racing and Formula 1.

Guild Esports extends an open invitation to anyone in or around London interested in sim racing. This facility is not just a training ground; it’s a launchpad for dreams, a place where the next generation of esports champions will emerge.

e-Latam