Brazillian footballer Vinicius Jr becomes LOUD co-owner

LOUD will produce exclusive content with Vinicius Jr

According to a release, the Real Madrid forward will be collaborating with LOUD for new educational initiatives and content production. In particular, LOUD will be supporting activities created by the Vini Jr Institute, an entity that provides Brazilian children with educational resources through a mobile application. The esports team and Vinicius Jr will implement new content and look to improve early-year education in the Brazilian territory.

Vinicius Jr, on the other hand, will be producing exclusive content for LOUD on the team’s social media channels. This will allow LOUD to ‘refocus on entertainment’s next generation’ with the Brazilian footballer as the perfect ambassador and public figure.

Bruno Bittencourt, Co-founder of LOUD, said: “Vini Jr represents how gaming culture is evolving beyond the screen and into fashion, sports, and even social causes. Together, we’ll exercise that new identity by developing original content, supporting youth education, and finding new ways to improve communities throughout Brazil and Latin America. We’re very excited to welcome Vini Jr to LOUD’s ownership group as we work to inspire the next generation of gamers.”

Vinicius Jr joins the club of football players present in esports

The Brazilian winger is not the first football player to be part of the esports industry. Earlier this year, Argentinian legend and Ballon d’Or winner Lionel Messi became co-owner of Argentine organization KRÜ Esports, which was founded by former footballer and Messi’s former teammate Sergio Agüero.

Last month Swedish footballer Pontus Jansson became a co-owner of GODSENT  and former Juventus center-back Giorgio Chiellini also invested in esports through 2WATCH, an Italian esportainment company, back in 2021.