Team Liquid partners up with Shikenso Analytics

Global esports organization Team Liquid has announced a strategic partnership with German company Shikenso Analytics.

Team Liquid x Shikenso Analytics – optimizing partnerships through performance metrics

The two companies will be working together to monitor and optimize partnerships across streaming and social channels, further elevating its performance metrics and improving the decision-making process. Being one of the leading esports organizations worldwide, and with competitive teams spread across various regions, the partnership will allow TL to assert its position in the industry.

“Working with an endemic partner that understands the esports and streaming industries is essential, as it ensures that the data is not only reliable, but that it uses the most suitable methodology in determining the value of our assets,” commented Jason Lucas Luijckx, Director of Partnerships EMEA at Team Liquid. “Team Liquid will be using their analytics data from our pitches to our reporting, while we work together in improving the effectiveness of our campaigns for our partners. We are thrilled to team up with a forward-thinking company like Shikenso.”

Shikenso and its expansion in the industry

The IT company has been gaining a lot of traction in the past two years, signing partnership deals with several esports teams, including the likes of G2 Esports, Fnatic, GIANTX, Ninjas in Pyjamas, and many others. Shikenso is also known for its blog and analysis of partnerships in the space, providing reports such as the Esports Radar, which focuses on sponsorship insights, paired with audience and viewership data.

Established in 2000, Team Liquid is a multi-regional professional esports organization based in Utrecht (Netherlands), with offices also present in Los Angeles (US) and São Paulo (Brazil). The team currently competes across eight different titles, including major titles such as League of Legends, Counter-Strike, and Dota 2. Aside from Shikenso, TL also boasts partnerships with major brands like hardware company Alienware, car maker Honda, and gaming chair company Secretlab.