It was revealed today during Epic Games’ showcase at GDC that the gaming titan will offer developers a 100% revenue clause for six months if their game is listed exclusively on the Epic Games Store. It’s part of an all-new initiative called ‘Now On Epic’, and it follows up on Epic Games’ desire to bring as much value as possible to the developers putting their faith in its platform. Even after the six-month-long window has passed, developers will still soak up an 88-12% revenue split on the Epic Games Store.
There are various caveats to this new deal. Firstly, it’s a ‘back-catalogue’ special, which means that developers can only take advantage of the offer using products first released before October 31, 2023. They must also be listed on another digital storefront – which means developers will need to pull their game from that storefront to have it listed on the Epic Games Store.
Maximising Money
Through Now On Epic, developers and publishers can maximise their revenue and soak up a 100% split for six months. It’s an operating model that Epic Games is putting in place to – for want of a better term – poach a back catalogue from other digital storefronts, like Steam. The main catch is that the games must be more than five months old – released before October 31, 2023. If a publisher or a developer has ‘three or more’ products on another service, they must bring at least three of those games to the Epic Games Store.
If a license owner has just one or two products on their books, they’ll need to bring everything they’ve got to the Epic Games Store.
On the Epic Blog, the full terms and conditions of the Now On Epic initiative were outlined. It was stressed that games containing blockchain, NFT, and distributed ledger mechanics or functions may not participate in this bonus. It is open to Early Access games, but the former rules still apply. The application process is simple – developers can connect with Epic Games and ‘start a private discussion’ about Now On Epic.
Through the Epic Developer Portal, porting games from another digital storefront to the Epic Games Store couldn’t be easier.
It’s not a monumental deal, but it’s a 100% revenue split for six months – and no storefront has ever offered that. There are a lot of caveats involved, but ultimately, it’s a testament to how Epic Games feels about bolstering its offering and getting as many games on the platform as possible.
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