Gen.G is revving up its motorsports presence with NASCAR Partnership

Global esports organization Gen.G announced a partnership to strengthen the link between racing and gaming with NASCAR.

The Gen.G and NASCAR partnership will feature multiple collaborations in July

Gen.G will work alongside NASCAR to host The Pit Stop, powered by Mobil 1 and NASCAR, at the Rocket League Championship Series (RLCS) Boston Major on July 8. Fans will have the chance to join together at WBUR CitySpace (890 Commonwealth Avenue, Boston) from Noon-5 pm ET for a watch party of all the matches with plenty of comfortable seating, large screens, food, drinks, and branded activations.

Additionally, fans will be able to meet the Gen.G Mobil 1 Racing RLCS team and Gen.G Mobil 1 Racing creators Demar “Dazerin” Williams, MJ “Widow” Austyn,  Nathan “Stanz” Stanz, and win limited giveaway items for attending. The Pit Stop is free for the public. Beginning at 8 pm ET, the Pit Stop will be transformed into an invite-only party.

The two Gen.G Mobil 1 Racing creators Dazerin and Stanz will be attending NASCAR races this season, where they will produce content highlighting their experiences. They will explore the activities surrounding a NASCAR race, show the true fan experience that fans at home don’t get to see, and showcase all that NASCAR has to offer when you attend the race in person. Dazerin and Stanz will highlight the crossover between the racing and gaming communities at NASCAR races with fans at the event and the innovative experiences that NASCAR offers surrounding their races.

“Ever since we joined Rocket League last year, we wanted to expand our presence with all things cars and motorsports, especially with the reception we had surrounding the success of both of our Rocket League teams and our partnership with Mobil 1,” said Martin Kim, Head of Partnerships at Gen.G. “Gaming is a connector and NASCAR shares in that belief. Together we can explore opportunities that resonate with all audiences and communities”.

Gen.G and NASCAR to bridge the gap between virtual and real world

Gen.G Mobil 1 Racing and Gen.G Mobil 1 Racing Black Women’s team are known to be two of the best teams in the space, having achieved several accomplishments since their inception last year:

Gen.G Mobil 1 Racing

RLCS 2022-2023 Fall Major Champions
#1 Ranked team in RLCS NA Standings
Qualified for RLCS World Championship in Dusseldorf, Germany in August

Gen.G Mobil 1 Racing Black

Dreamhack Dallas Rocket Clash Champions, the first international women’s rocket league LAN tournament
#1 Ranked team in North America Women’s Carball
Qualified for WCB World Championship in August 

“At NASCAR, we believe gaming bridges the gap between the virtual and real world, fostering a deeper connection with our sport,” said Nick Rend, NASCAR managing director, gaming and esports. “Gen.G shares the belief that gaming is a connector. We are excited to continue our commitment to Rocket League with Gen.G  by hosting The Pit Stop at  RLCS Boston Major with them and Mobil 1. We also look forward to working with Gen.G to explore new opportunities for our fans to engage with NASCAR and showcase the sport to new audiences.”

With this partnership, NASCAR is looking to bolster its connection with the Rocket League community, where it has released the NASCAR Fan Pass each year since 2021. Last year, NASCAR hosted collegiate Rocket League tournaments at its tracks and sponsored the NASCAR Rocket League 351.

The Rocket League Championship Series (RLCS) Spring Major will take place at Agganis Arena in Boston on July 6-9. Tickets are on sale at HERE.

Read more: RLCS Spring Major Power Rankings

About Gen.G

United under #TigerNation, Gen.G’s core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. With an emphasis on education, DEI initiatives, and innovative partnerships, Gen.G is a commercial and thought leader, building a global, inclusive, and cross-cultural future for gaming. Its unique portfolio of teams includes the Seoul Dynasty (Overwatch League), League of Legends Champions Korea (LCK), the Gen.G & Gen.G Black VALORANT teams, the PUBG Gen.G team, and the NBA2K’s Gen.G Tigers (the first non-NBA owned team in the NBA 2K League). Gen.G has also been a major proponent in seamlessly bringing in non-endemic brand partners to the world of gaming and esports and operates the Gen.G Global Academy, the world’s first fully-integrated academic esports program in Korea. Gen.G’s teams, content creators, and corporate staff work out of their offices in Los Angeles, Seoul, and Shanghai.

About NASCAR

Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West, and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com.

Read more: RLCS 22-23 Spring Major – Bracket Openers & Match Preview