In Diablo 4, liters of blood are usually spilled. Now Blizzard wants to collect blood in the USA with a PR stunt – for a good cause. As a reward, in-game rewards and a gaming PC.

Blizzard isn’t exactly subtle in its marketing of the game Diablo 4. But this PR stunt tops it all.

If enough blood donations are collected, a gaming PC that is supposed to be infused with real human blood is being cooled with human blood here, then?

Blizzard … why?

There is actually no perfidious advertising mix of Halloween and the new Season of Blood of Diablo 4 behind it. The thing serves a good purpose in addition to PR for Blizzard.

The (american Red Cross) currently warns of a lack of blood in hospitals in the USA. Therefore, the action of Blizzard in the U.S. has now been launched, as the following video on YouTube points out:

At (Diablo Blood Harvest) proof of blood donations can be submitted. When a certain amount of blood is collected, rewards will be unlocked.

On reaching 666 Quartz of Blood, which is about 630 liters of blood, an additional gaming PC will be raffled off. It is supposed to have a red water cooling system and be soaked in the blood of the donors – which can be seen metaphorically here.

Naturally, no real blood is used in the cooler, but the PC with red water cooling is only unlocked by just such.

These are the rewards at a glance:

When 33 percent of the 630 liters have been donated, weapons like the sword Bloodpetal Blade will be unlocked.

At 66 percent, players will get a cosmetic reward: the Barbarian Armor Hole Raeth Maor

If the full 630 liters are reached, all players will get all the rewards and the Vermilion Eye Piebald Mount as well as the opportunity to win the gaming PC. It’s got quite a bit going for it:

NVIDIA’s GeForce RTX 4090

Intel Core i9 CPU

64GB of DDR5 RAM

3 TB SSD

Quantum Vector GPU Waterblock as water cooling (without blood!)

By the way: Individual components of your blood can be stored for different lengths of time. For example, your platelets have a shelf life of only 4 days.

Your red blood cells can be stored a little longer: up to 34 days.

Blood plasma is the winner: on ice (-40 degrees Celsius) it can be preserved for up to two years.

The action, of course, primarily serves Blizzard’s increased reach of Diablo 4. Still, the idea behind it is not bad. Donating blood is an important issue and needs all the attention it can get – even if it is a PR stunt.

The post Bloody PR stunt: Blizzard to give away Diablo 4 PC if fans donate 600 liters of blood appeared first on Global Esport News.