Shikenso Analytics has been going from strength to strength of late, carving out some valuable, prolific partnerships as it hardens and delivers its cutting-edge services across the industry. As a service, Shikenso empowers partners to take control of their data, using state-of-the-art AI tools to ‘evaluate and enhance partner performance’, enabling ‘data-driven decision-making’. Most recently, the German firm partnered with Fnatic, one of the oldest and most recognisable brands in esports.

Put simply, and leaning into the firm’s own words, ‘Shikenso enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way.’ By analysing a brand’s performance on social media platforms and live streaming sites, Shikenso allows partners to ‘exploit the full potential of every engagement and boost performance with reliable data.’

And now, Fnatic can take advantage of that service in full.

Leaps and Bounds

This year alone, Shikenso has partnered (or renewed partnerships) with a staggering line-up of esports-focused brands, including:

Gaimin Gladiators
Into The Breach
G2 Esports
Turtle Beach
FURIA
BLAST Premier
KRU
Ninjas in Pyjamas

And now, Fnatic.

Speaking in a press release, Darren Pilkington, the Head of Commercial Operations at Fnatic, said:

‘Fnatic are committed to providing best-in-class partner experience, and essential to that is our ability to accurately report on the value created for partners through our content, social, events, creators and jersey logo positions. Shikenso provides industry leading software that allows us to showcase to our current partners as well as prospective ones, that Fnatic is leading the way in driving value.’

With a following of tens of millions of esports fans, Fnatic is perfectly positioned to leverage cutting-edge AI tools to ensure it is hitting the mark with its brand. In a world with such a volatile economy, being financially resilient is of the utmost importance, and Shikenso Analytics is helping to make sure that organisations aren’t underselling themselves when it comes to sponsorships, brand deals, and data awareness.

In a statement, the CEO and Co-Founder of Shikenso, Arwin Fallah Shirazi, said:

‘Being entrusted by one of the esports industry’s most esteemed organizations is a testament to our journey. Our steadfast dedication to spearheading sponsorship insights reinforces our primary objective of establishing a standardized industry benchmark for measuring media values—now serving as the foundation for Fnatic’s sponsorship strategy. I’m thrilled to provide our data and support the organization with our metrics.’

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Data Drives Us

In the ever-evolving world of esports, data is becoming increasingly important. It helps brands to understand their place and potential in the market, and it aids organisations in scouting players, offering up a visual, numerical representation of how esports athletes perform. It empowers betting companies to get more deeply involved with esports markets, and it allows strategic, analytic esports fans to soak up the numbers at a more granular level.

As companies like Shikenso continue to grow and spread their influence, it’ll become increasingly apparent how important this data really is.

Related: Promod Esports Hits Financial Downfall

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