It was recently revealed by ENDX that the company has formed a historic partnership with Guild Esports. In a first for the platform, a female competitor – Marta ‘D7’ Asensio – has been listed for trading and is available in IPO now. As a unique platform in the space, ENDX offers users the ability to buy, sell, and trade ‘shares’ in popular esports pro players. It’s an esports fantasy-based trading game that’s community-driven, and in recent months, the company has formed some solid partnerships and is forging its way into the heart of the industry.

Over time, more organisations and competitors are finding their way onto the ENDX platform. Through key partnerships – such as the recently announced pairing with Guild Esports – organisations list their players on ENDX and fans buy shares in them. They’re then free to hold, sell,m or trade those shares, making use of a utility token on the platform to back their transactions. In December 2022, ENDX launched into an open beta phase, and since then, huge increases in engagement have been recorded.

Strength to Strength

In recent months, ENDX has partnered with the likes of BLEED, Endpoint, BIG, and Verdant, bringing dozens of top-tier players onto the platform. This latest deal with Guild Esports, a London-based organisation, is as historic as it is lucrative. It was referenced in December that this partnership is worth ‘up to six figures’, linking ENDX’s trading platform with Guild Esports’ sizeable following. Guild has also been seeing success of late, with the organisation – which has links to David Beckham – undergoing expansions.

On LinkedIn, both Guild Esports and ENDX shared a comment about the launch of this all-new partnership:

From Guild:

‘This new collaboration will offer fans exciting ways to engage with CS2 via ENDX – a platform that allows fans to buy and trade shares in their favourite players. Changing the way fans interact with the world of competitive gaming, we hope partnerships of this kind will help shape the future of esports entertainment.’

And from ENDX:

‘We are excited to join forces with Guild Esports to bring not only the side of Guild Eagles to the platform, but it is a historic day for ENDX as we see Guild player Marta ‘D7′ Asensio become the first ever, FE/NB player listed on the ENDX market! We hope this partnership brings us closer and can be the first step in uniting the family of esports as a whole.’

Guild Esports becomes the first organisation in the world to add a female roster to ENDX, marking a historic move and setting an important precedent.

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