Xsolla has introduced both crossplay and cross-pay features as a way of improving how mobile games are monetized. The goal is to give games devs more opportunities to monetize games – and allow players to play on multiple different platforms.
Credit: Xsolla
About Xsolla
Xsolla is a global video game commerce company. They provide a powerful set of tools and services designed for game devs to help produce games.
Since 2005, when the company was launched, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide.
This is no small project either, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
Xsolla Crossplay
Crossplay is becoming more and more popular across the gaming industry. More and more co-op and PVP games are crossplay. This makes them commonly available on consoles, PC and mobile so as not to exclude a significant part of the player base. When it comes to mobile games, this can be tricky to achieve. The growing expectation puts crossplay at the forefront of development strategies.
The new strategy from Xsolla means devs will be able to deploy their games across mobile, PC, console, Cloud, and Xsolla Cloud Gaming.
Cloud Gaming for mobile games extends Xsolla’s purpose for mobile gaming. It enables mobile game devs to expand significantly. Xsolla allows crossplay gaming by deploying game builds to cloud platforms directly from the developer’s own branded landing page.
The goal is to allow them to deliver flexible monetization mechanics for mobile users.
To makes things even easier, the company also has their own dedicated launcher. The Xsolla Launcher makes it easier for mobile developers to bring an enhanced gaming experience often found in PC gaming. This includes enhanced graphics, gameplay depth, and longer play sessions when porting mobile games to PC.
Xsolla Web Shop
The Xsolla Web Shop is a leading solution for web purchases. This makes things much easier for the developers. They are able to monetize their games as they are able to deploy strategies direct to their players.
The solution includes innovative updates drawing on Xsolla’s expertize. This was gained from launching over 210 Web Shops and 40 of the top 100 highest-grossing mobile games worldwide. Xsolla Web Shop introduces LiveOps tools, additional personalization and engagement features, and an improved user experience to make transactions easier for everyone.
Alongside these enhancements, Xsolla’s experts are always available to offer guidance and support by providing best practices consultation in navigating the operation and management of web shops.
“The advancements made with Cross-Play Cross-Pay have been a focus of our innovation over the past year after collaborating with numerous partners and launching over 200 web shops in 2023. This extensive real-world application with customer feedback has helped mobile game developers to efficiently market their games online by operating within the platform guidelines.
Cross-Play Cross-Pay is our strategic innovation to meet the continuously evolving demands of the ever-changing mobile game industry. By delivering a multi-platform solution for mobile game developers, we can help them to reach more players and to grow their business. – David Stelzer, President of Xsolla.
Xsolla’s Cross-Play Cross-Pay solutions aim to give mobile developers the power to ensure their games reach the widest possible audience.
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